Why having a name that's easy to pronounce could propel you up the career ladder
Last updated at 12:08 PM on 9th February 2012
Struggling to get up the career ladder? It could be because of your name
If you wonder why you're always being passed over for promotion, then there might finally be a solution... change your name.
People with a name that is more easily pronounced have better prospects of climbing the career ladder, a study as found.
Researchers looked at how the way names are said can influence impressions and decision making.
Dr Simon Laham from the University of Melbourne which carried out the study, said their were subtle biases that we are not aware of that affect our decisions.
'Research findings revealed that the effect is not due merely to the length of a name or how foreign-sounding or unusual it is, but rather how easy it is to pronounce.
'It is important to appreciate the subtle biases that shape our choices and judgments about others. Such an appreciation may help us de-bias our thinking, leading to fairer, more objective treatment of others.'
Dr Adam Alter from the New York University Stern School of Business which also took part in the study said; 'People simply aren't aware of the subtle impact that names can have on their judgments.'
The research, published in the Journal of Experimental Social Psychology, also found that it's not just in the office that people with easy-to-say names do well, it also discovered that it helped in the political world.Following a mock ballot, candidates with easier names were found to be more likely to win an election race than those without.
In law, attorneys with more pronounceable names rose more quickly to superior positions in their firms based on a study of 500 first and last names of U.S. lawyers.
Researchers conducted studies both in lab settings and in a natural environment using a range of names from Anglo, Asian, and Western and Eastern European backgrounds.
This research builds on Dr Alter's earlier work, which suggests that financial stocks with simpler names tend to outperform similar stocks with complex names immediately after they appear on the market.
Read more: http://www.dailymail.co.uk/news/article-2098728/Why-having-thats-easy-pronounce-propel-career-ladder.html#ixzz1ltI265Q8
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