Yes, they went there and yes this slogan will be easy to make fun of. Watch....
Change is: Higher Deficits
Change is: Higher National Debt
Change is: Higher Unemployment
Change is: Record Food Stamp Usage
Change is: Having the first President to sign a bill into law using the auto-pen
Change is: Triple A credit downgrade
Here's my favorite so far...
Change is: Pathetic
From ABCNews:
Barack Obama campaigned for president four years ago promising "change we can believe in."
Now, he's running for a second term touting the ways that "change is."
The emerging slogan for the 2012 campaign, on display during a high-profileNew York City fundraiser Thursday night, thrusts Obama's social and domestic policy achievements to the forefront of his re-election pitch.
And its appearance on new Obama-Biden campaign merchandise and apparel suggests the "change is" meme will likely be here to stay. (See a new T-shirt featuring the slogan HERE.)
The messaging – unabashedly transcending criticism and disillusionment over what Obama has not accomplished – raises the stakes of the election for Obama supporters, reminding them that issues such as the health care law, "don't ask don't tell" repeal, and federal student-loan aid could all be rolled back if they don't win.
"Everything we did over the last three years is now at stake in this election," Obama told a crowd at the Apollo Theater, a line he repeats regularly before donors on the campaign trail.
That could be a losing strategy. Telling folks all the bad things that have happened over the last three years, like high unemployment & record long-term unemployment could be turned around might get Obama on the unemployment line.
By touting a litany of the ways "change is," Obama also complements his economic message on the campaign trail, which has focused less on a defense of his administration's response to the recession and more on accentuating a philosophical contrast with Republican candidates.
Obama's record is terrible and the numbers prove that. What's a president to do? Try another catchy campaign slogan and ignore his record to attack Republicans who haven't been in control since 2006.
Obama mentioned the word 'change' 26 times in his speech before 1,400 fawning supporters at the Apollo Theater in Harlem Thursday. He hailed seven policy accomplishments as "concrete examples" of promises from 2008 that have been fulfilled.
Wonder how many times Obama used his favorite word "I" in the speech?
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