AWG - The Angry White Guy's Blog

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Cheez-It marketing… Posted: 17 Dec 2010 04:34 PM PST I don't want to call this a scam or wrong – I'll say it prays on the folks that don't read labels or pay attention closely. I was in Big Lot's yesterday – one of my favorite store – and they had at least a dozen kinds and sizes of Cheez-It's – it was Cheez-It heaven. So I… being a cheap ass I look at not only the price but also the amount in the box and I noticed they have two box the same size – thew same size box not same size content – one regular and one 40% reduced fat and both were a $1.50 but the reduce fat box that was the EXACT same size package as the regular one was a 1.5 ounces less.The regular good Cheez-It's were 9 oz and the nasty reduced fat was 7.5 ounces. Is the fat that heavy or are they reducing the amount in the box  and the amount size of the 'per serving' to call it reduced fat – when the only thing they reduced is the quantity you receive? Anyway… It wasn't just the small size box they pulled this stunt on the larger size too – one was 11.5 oz and the other was 13.7 oz and again the price was the same and the size of the packaging was the same. Just an observation but it is something else I see quite a bit is smaller quantities in the same size box – oh sure the manufacturer will tell you it's economics to keep the number of box types to a minimum…. yeah I'm sure – ever open a box of Cheez-It's? It is two-third's air but some settlement does occur in shipping and the more air you leave in the box the more settling you get. And what's up with spaghetti sauce it use to come in 32 oz jar… ever look at the size of one lately? 22-24 oz. I could tell you tons and tons of marketing tricks and just how the retailers and manufactures treat you just like politicians do – they treat you like a fool and if you don't pay attention to what they are doing you will be one. Tweet Buzz DIGG Facebook Ping Reddit Stumble Related posts: This is a matter of GREAT IMPORTANCE! Lunch doesn't have to be complicated 45% said their Tax Rate is about right Related posts brought to you by Yet Another Related Posts Plugin.

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