Goebbels would be proud of the propaganda being used by Team Obama and their "Truth Team" campaign scheme.
It's not exactly Detective Comics #27, or a first printing of the Gutenberg Bible (who knew thePolice Academy movies were so rich in religious subtext?), but Friday night saw the release of the inaugural Obama For America Truth Team Tip Sheet, a collection of political bullets for supporters to fire at the watercooler, and into the social media stratosphere. Now, I just need to figure out how to get an email into a durable, acid-free plastic sleeve.
The "Truth Team," rolled out earlier this week, is this year's version of the President's 2008 campaign "Fight the Smears" site, and folds in the already-existing AttackWatch site, along with companion sites that "Keep the GOP honest" and highlight the President's record of "Keeping His Word."
When launched, AttackWatch created a media mini-firestorm, but didn't really go anywhere. I signed up by "reporting" conservative attacks on the AttackWatch site, but never got any response, or any email of any kind, from AttackWatch. Apparently, though, that interaction grandfathered me into a subscription to the "Truth Team Tip Sheet."
From Obama For America's email to supporters:
Tommy –
Welcome to the Truth Team tipsheet. You signed up to be part of the team that fights back, and there's no time to waste.
This is the first of regular updates we'll be sending with actions you can take immediately to help support the President — to debunk false attacks and make sure folks hear about what we've accomplished.
Here's how it works: We'll round up the best of our posts and turn them into short items, with Facebook and Twitter buttons after each so you can instantly share them with friends and family as you go down the list.
The tip sheet illustrates what the Obama campaign does best, leveraging their extensive network of small donors and supporters into a grassroots messaging army. The social media component is a smart feature that could potentially have a huge multiplier effect.
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