Sadly, when they finally disappear in physical
form, they will not be
missed.
---
some will not be missed ... others will.
some newspaper companies have evolved
On May 15, 8:55 am, Bruce Majors <majors.br...@gmail.com> wrote:
> ----------
>
> by Richard Northhttp://eureferendum.com/feed/rss-feed.xml#2012-05-14T07:37:22.4556744...
> [image: circulation
> 5609jb.jpg]<http://www.eureferendum.com/images/circulation%205609jb.jpg>
>
> We have been looking at current newspaper circulation figures, published
> by the ABC circulation bureau, with some interesting results.
>
> The last time we
> looked<http://www.eureferendum.com/blogview.aspx?blogno=69763>,
> for instance, the circulation of *The Times* newspaper had dropped to the
> daily average of 413,233, a year-on-year loss of 11.38 percent. Four months
> later, the same paper is selling 393,187 copies a day, representing an
> increased rate of loss at 12.59 percent, year on year.
>
> For *The Times* this is a particularly savage blow, as the expected
> result<http://www.brandrepublic.com/news/1027766/>of Murdoch's paywall
> strategy was that it would prompt an immediate rise in
> readers buying printed issues. The immediate response, following the
> introduction of the paywall in July 2010 was a fall in circulation, with it
> dropping below the half-million mark on August 2010 (494,205).
>
> Then, having cut its cover price to 50p, the *Daily Mail* registered a
> circulation of 2,169,690, a 2.45 percent increase on July and its best
> circulation figure of the year. But now it stands at 1,991,275 copies a day
> – not quite the same precipitate fall, but a decline nonetheless. At the
> turn of the century, the paper was doing 2.35 million sales a day.
>
> This illustrates a more general
> trend<http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom...>,
> right across the board, where decline in sales is universal and
> well-established. In August 2010, for instance, *The Guardian*, already in
> the decline, was selling 272,112 copies a day. November 2011 saw it selling
> 226,473.
>
> This April, by contrast, sees 214,128 copies a day, representing a
> year-on-year-decline of 18.86 percent. The turn of the century saw it
> selling 401,560 copies a day, and it was to peak two years later (2002) at
> 411,386. In ten years, its circulation has nearly halved.
>
> Another of the so-called quality newspapers, *The Daily Telegraph* was
> making 673,010 sales a day in August 2010. It managed only 594,644 in
> November 2011, and in April this year could only make 576,790 average daily
> sales, representing a year-on-year fall of 9.82 percent.
>
> This century, the paper peaked in 2001, with copies at 1,022,263 a day
> being sold. Its current circulation level is not so very far from a fifty
> percent decline, in just over ten years. But in 1980, it was doing 1.44
> million copies a day, compared with the *Mail's* 1.95 million.
>
> The Sundays, over the recent period, are showing declines similar to those
> of their daily counterparts. *The Sunday Telegraph* on November last was
> doing 465,389 copies a day. Now it is down to 455,378 per day, from its
> all-time record in 1980 of 1,017,000 copies, and from its 21st century peak
> of 822,931 in 2001.
>
> You have to go back to 1966, however, to see the peak for the *Observer*,
> when it topped out at 881,000 copies each Sunday. The turn of the century
> saw it decline to 416,460 and now it stands at a pitiful 252,802,
> representing a 16.61 percent year-on-year decline.
>
> Still, of course, the newspapers are reaching huge numbers of people, but
> the industry is unmistakably in decline, and with it goes its authority. In
> ten years' time, some of the titles we see on the news stands will no
> longer exist.
>
> However, given their current standard of writing, their choice of writers
> and their lacklustre grasp of the issues, their authority will have
> dissipated long before that. Sadly, when they finally disappear in physical
> form, they will not be
> missed.<http://umbrellog.com/forum3/viewtopic.php?f=20&t=1010539>
>
> --
> Sean Gabb
> Director, The Libertarian Alliance (Carbon Positive since 1979)
> s...@libertarian.co.uk <javascript:_e({}, 'cvml',
> 's...@libertarian.co.uk');> Tel: 07956 472 199 Skype: seangabb
>
> Postal Address: Suite 35, 2 Lansdowne Row, London W1J 6HL, England
>
> Donate <http://www2.libertarian.co.uk/?q=node/220> to the Libertarian
> Alliance
>
> http://www.seangabb.co.ukhttp://www.libertarian.co.uk
> http://libertarianalliance.wordpress.comhttp://richardblake.me.uk/http://www.lulu.com/spotlight/seangabbhttp://www.facebook.com/sean.gabb
>
> What would England and the world have been like in 1959 if there had been
> no Second World War? For one possible answer, read Sean Gabb's novel * The
> Churchill Memorandum<http://www.amazon.co.uk/gp/search/ref=a9_sc_1?rh=i:aps,k:churchill+me...>
> *. If you like Bulldog Drummond and Biggles and the early James Bond, this
> will be right up your street. Or look
> here<http://www.amazon.co.uk/Sean-Gabb/e/B0034Q418E/ref=ntt_dp_epwbk_0>to
> see other books by Sean Gabb, or
> here <http://www.amazon.co.uk/Richard-Blake/e/B005I2B5PO/ref=ntt_dp_epwbk_1>to
> see books by Richard Blake.
>
> circulation 5609jb.jpg
> 221KViewDownload
>
> sean.vcf
> < 1KViewDownload
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